Having a clear set of principles will transform us from reactive to proactive human beings. Principles, if being consistent and well grounded, will serve us as a system upon which we can build our decision making process. Living a life without principles is like flying a plane without a destination and an operating manual. To be able to address challenges in our lives, having a clear goal and a clear set of principles guiding our path towards these goals, will make us more consistent between what we are and what we are doing. Frustration is the difference between our actions and our values. The more diminished the difference is, the better we feel and operate.

Having a clear set of principles will enable us to communicate clearly with others by being consistent and assertive. The process will inspire trust and will enable others to understand how we would like to be treated and what to expect when they are being treated by us.

Principles constitute the guiding light in the darkest moments of our lives. They will help us not to lose our balance. They will make us more calm and enable our minds to operate with the minimum confusion.

Insurance is a principal embedded in people who like to have a clear plan and they want to make sure that a consistent and efficient risk management process is in place. Without insurance principals, prospects usually buy insurance contracts out of fear or pressure selling.